Facebook, YouTube, and WhatsApp are the most used social networks worldwide with more than 2 billion monthly active users each. Statista. July 15, 2020. Data Reportal estimates that there were 3.484 billion social media users worldwide in 2019, which is around 45% of the total 7.676 billion internet users all over the world. Today, in 2020, some 3.8 million people use social media, which is more than half the world's population. 2021 is expected to see over 3B active users on social media. In 2020, 67% of social media users of age group 18-24 use social media as a source of news. $345.00, Christof Baron about Statista Then you can access your favorite statistics via the star in the header. Directly accessible data for 170 industries from 50 countries In, Statista. The number of social network users worldwide continues to grow, expected to pass 3 billion in 2020. Starting from $468 / Year Social media penetration = active users vs. total population. Quick Analysis with our professional Research Service: Content Marketing & Information Design for your projects: Values may not add up to 100 percent due to rounding. Updated Aug. 12, 2020. Try our corporate solution for free! In September 2020, WhatsApp Messenger was the most-downloaded social networking app for iPhone in the Apple App Store worldwide. The number of social media users has grown 9.01% year-on-year (YoY) from 2018’s 3.196 billion, capping a ten-year compound annual growth rate (CAGR) of 13.64% across a decade from 0.97 billion users in 2010. Comprehensive analysis of how the world’s digital behaviours evolved in the first three months of 2020. 97% of digital consumers have used social media in the past month; 84% of people with access to the internet use social media; 50% of the global population is using social media: that’s 3.8 billion people (an increase of 9.2% since 2019) Number of social media users worldwide 2010-17 with forecasts to 2021 Source: Statista - The statistic portal, (2018), Number of social network users worldwide from 2010 to 2021 (in billions) Find more statistics at Statista Social Media. Then you will be able to mark statistics as favourites and use personal statistics alerts. Every day, the number of social media users increases. Social media marketing and advertising, Find your information in our database containing over 20,000 reports, Tools and Tutorials explained in our Media Centre, Unlimited access to statistics, Market Outlooks and forecasts. Please authenticate by going to "My account" → "Administration". Overview and forecasts on trending topics, Key figures and rankings about brands and companies, Consumer insights and preferences in various industries, Detailed information about political and social topics, All key figures about regions and countries, Everything you need to know about Consumer Goods, Identify market potentials of the digital future, Technology Market Outlook This statistic depicts the number of unique users of the social media platform Google Plus in Italy from 2014 to 2018. Update, Insights into the world's most important technology markets, Advertising & Media Outlook South Korea ranked third with a social media usage penetration of 84 percent. Worldwide, there are 3.80 billion social media users in January 2020, with this number increasing by more than 9 percent (321 million new users) since this time last year. facts. These numbers are huge – there are 7.7 billion people in the world, with at least 3.5 billion of us online. Profit from additional features by authenticating your Admin account. Accessed January 24, 2021. https://www.statista.com/statistics/295619/regional-distribution-of-social-media-users-worldwide/, Statista. Overview and forecasts on trending topics, Key figures and rankings about brands and companies, Consumer insights and preferences in various industries, Detailed information about political and social topics, All key figures about regions and countries, Everything you need to know about Consumer Goods, Identify market potentials of the digital future, Technology Market Outlook Social network platforms almost tripled their total user base in the last decade, from 970 million in 2010 to the number passing 3.81 billion users in 2020. This chart shows the total number of Internet users showing that 8% of the world's internet users are not on social media, which suggests opportunities for future growth. Experts predict that 2.77B individual users will be on social media this year. Try our corporate solution for free! Try our corporate solution for free! This statistic shows the distribution of mobile social network users in China as of March 2020, according to age group. Due to Covid-19, 43% of Internet users are spending longer on social media … (Statista, 2020) In 2019, TikTok was the third most downloaded non-gaming app in the world with over 1.5 billion downloads. Given that Facebook is the number one platform for adults, understanding … The four leading social networks—Facebook, Instagram, Snapchat and Twitter—are still gaining users worldwide. Last year, over 2.6B unique users utilized social networks worldwide. (Statista, 2019) The number of global social media users is expected to reach almost 3.43 billion in 2023. There’s a bunch you can do to make your Instagram stories more engaging , such as adding questions, polls, and fun stickers or music to make your content as unique as possible. $39 per month* According to Statista's data from 2020, the most active country is the U.A.E., with 99% of its population using social media. Please contact us to get started with full access to dossiers, forecasts, studies and international data. Reading Support The average ad spending per social media user in the Social Media … Social media continues to grow apace around the world too, with active user accounts now equating to roughly 29% of the world's population. (212) 419-8286. ... (212) 419-8286 hadley.ward@statista.com. Internet usage worldwide E-commerce worldwide Social media Mobile app usage Mobile internet usage worldwide Statista Accounts: Access All Statistics. "Distribution of Worldwide Social Media Users in 2020, by Region. Facebook has over 2B active users. Quick Analysis with our professional Research Service: Content Marketing & Information Design for your projects: Worldwide digital population as of October 2020, Number of global social network users 2017-2025, Global social network penetration 2017-2025, Social network users in selected countries in 2020 and 2025, Distribution of global social media users 2020, by region, Social media: global penetration rate 2020, by region, Number of worldwide social media users 2020, by region, Social media: active usage penetration in selected countries 2020, Global mobile social penetration rate 2019, by region, Active mobile social media penetration in the Americas 2020, Active mobile social media penetration in selected Asia-Pacific countries 2020, Net worth of the richest social media entrepreneurs 2020, Global social networks ranked by number of users 2020, Most popular social networks worldwide 2020, by reach, Leading iPhone social networking apps worldwide 2020, by downloads, Leading iPhone social networking apps worldwide 2020, by revenue, Leading Android communication apps worldwide 2020, by downloads, Leading Android communication apps worldwide 2020, by revenue, Number of monthly active Instagram users 2013-2018, Daily active users of Instagram Stories 2019, Number of monthly active WhatsApp users as of 2013-2020, Number of active WeChat messenger accounts Q2 2011-Q3 2020, Social media: global daily usage 2019, by region, Leading mobile-first online activities worldwide 2019, Mobile social network penetration in selected markets 2019, Global daily access rate of selected social networks 2018, Daily social media usage worldwide 2012-2019, Social media as a news source worldwide 2020, Online protection strategies of global internet users 2019, Adults in favor of closing social media temporarily during crises 2019, by country, Adults in favor of a temporary social media ban during massive terrorist attack 2019, Adults who trust the government to shut down social media in crises 2019, by country, Trust in social media companies to ensure factual content in crises 2019, by country, Adults who oppose social media shutdowns during crises 2019, by country, Adults opposed to social media bans and agree that people can identify fake news 2019, Adults who question the effectiveness of social media bans 2019, by country, Global impact of social media on daily life 2019, Global influence of social media on polarization in politics 2019, by country, Global influence of social media on accountability in government 2019, by country, Countries with the most Facebook users 2020, Countries with biggest Facebook reach 2020, Global number of Facebook users 2017-2025, by region, Facebook: number of monthly active users worldwide 2008-2020, Facebook: number of daily active users worldwide 2011-2020, Facebook access penetration 2020, by device, Facebook user engagement of leading publishers 2020, Facebook brand post engagement 2019, by vertical, Share of top 100 stories on Facebook worldwide 2019, by genre, Countries with the most Twitter users 2020, Twitter: number of monetizable daily active international users 2017-2020, Twitter accounts with the most followers worldwide 2020, Twitter: most popular tweets as of February 2020, Most popular influential Twitter users in 2019, Global Twitter mentions of leading brands 2019, by type, Number of Instagram business profiles 2016-2017, Fastest-growing English-language influencers on Instagram 2020, Instagram accounts with the most followers worldwide 2020, Most popular beauty and fashion influencers on Instagram worldwide 2020, Most popular food influencers on Instagram worldwide 2020, Most popular travel influencers on Instagram worldwide 2020, Most popular wildlife photographers on Instagram worldwide 2020, Instagram: number of brand sponsored influencer posts 2016-2020, Social media platforms used by marketers worldwide 2020, Benefits of social media marketing worldwide 2020, Social media ads CTR worldwide Q2 2018 - Q2 2020, Social media ads CPM worldwide Q2 2018 - Q2 2020, Online or social media advertising targeting effectiveness as of January 2019, Engagement share of voice of U.S. brands 2019, by industry, Future use of social media among marketers worldwide by platform 2020, Google user data requests from federal agencies and governments H2 2019, by country, Government requests for content removal from Google H1 2020, Google user data requests by U.S. federal authorities 2010-2019, Facebook: user data requests from federal agencies & governments H1 2020, by country, Facebook user data requests by U.S. federal authorities 2013-2020, Twitter: user data requests from federal agencies and governments H2 2019, Twitter: total number of data removal requests as of H2 2019, Twitter: data removal requests from countries and institutions H2 2019, Snapchat user data requests by U.S. federal authorities 2014-2019, $495.00 Smartphone market share worldwide by vendor 2009-2020, Number of apps available in leading app stores 2020. Order a Project Account now to get immediate access to our dossiers, studies and reports. and over 1 Mio. Corporate solution including all features. By 2023, the number of social network users in the U.S. is expected to reach 257.4 million. Number of worldwide social media users 2020, by region. Currently, the global social network penetration rate is 49 percent. In 2020, over 3.6 billion people were using social media worldwide, a number projected to increase to almost 4.41 billion in 2025. Directly accessible data for 170 industries from 50 countries New, Everything you need to know about the industry development, Find studies from all around the internet. This dossier presents insights and statistics on social networks whilst highlighting market leader Facebook's relevance in the field. Countries that have the lowest social media penetration are Nigeria at 12%, Kenya at 16%, Ghana at 19%, India at 23%, and South Africa and Egypt at 40%. This statistic provides information on the share of Facebook users worldwide who accessed Facebook through their mobile device from 2013 to 2014. Please create an employee account to be able to mark statistics as favorites. (212) 419-8286 During the survey period, it was found that 34 percent of Instagram users were between 25 and 34 years old. Benefits of social media marketing worldwide 2020, Facebook brand post engagement 2019, by vertical, Number of Instagram business profiles 2016-2017. General social media statistics. (July 15, 2020). Chart. Update, Insights into the world's most important technology markets, Advertising & Media Outlook Facebook: number of monthly active users worldwide 2008-2020, Instagram accounts with the most followers worldwide 2020, Number of apps available in leading app stores 2020, Most popular global mobile messaging apps 2020, Twitter: number of monthly active users 2010-2019, Internet usage in India - statistics & facts, Research expert covering internet and e-commerce, Profit from additional features with an Employee Account. Learn more about how Statista can support your business. Statista. Facebook demographics. This statistic displays the social media penetration (or social media usage) in selected countries as of January 2019. Social Media Usage. Globally, more than 5.19 billion people now use mobile phones , with user numbers up by 124 million (2.4 percent) over the past year. The paper also features user figures of the most popular social networks worldwide, selected user metrics in global markets as well as information on user behavior, mobile usage and social media marketing. Which country has the most active social media users in the world? Are you interested in testing our corporate solutions? New, Everything you need to know about the industry development, Find studies from all around the internet. (212) 419-8286 83.3% of total active internet users are actively using social media. This feature is limited to our corporate solutions. ", Statista, Distribution of worldwide social media users in 2020, by region Statista, https://www.statista.com/statistics/295619/regional-distribution-of-social-media-users-worldwide/ (last visited January 24, 2021), Distribution of worldwide social media users in 2020, by region, Worldwide digital population as of October 2020, Number of global social network users 2017-2025, Global social network penetration 2017-2025, Social network users in selected countries in 2020 and 2025, Distribution of global social media users 2020, by region, Social media: global penetration rate 2020, by region, Number of worldwide social media users 2020, by region, Social media: active usage penetration in selected countries 2020, Global social networks ranked by number of users 2020, Most popular social networks worldwide 2020, by reach, Leading iPhone social networking apps worldwide 2020, by downloads, Leading iPhone social networking apps worldwide 2020, by revenue, Leading Android communication apps worldwide 2020, by downloads, Leading Android communication apps worldwide 2020, by revenue, Number of monthly active Instagram users 2013-2018, Daily active users of Instagram Stories 2019, Social media: global daily usage 2019, by region, Leading mobile-first online activities worldwide 2019, Mobile social network penetration in selected markets 2019, Global daily access rate of selected social networks 2018, Daily social media usage worldwide 2012-2019, Social media as a news source worldwide 2020, Online protection strategies of global internet users 2019, Adults in favor of closing social media temporarily during crises 2019, by country, Adults in favor of a temporary social media ban during massive terrorist attack 2019, Adults who trust the government to shut down social media in crises 2019, by country, Trust in social media companies to ensure factual content in crises 2019, by country, Adults who oppose social media shutdowns during crises 2019, by country, Adults opposed to social media bans and agree that people can identify fake news 2019, Adults who question the effectiveness of social media bans 2019, by country, Global impact of social media on daily life 2019, Countries with the most Facebook users 2020, Countries with biggest Facebook reach 2020, Global number of Facebook users 2017-2025, by region, Facebook: number of daily active users worldwide 2011-2020, Facebook access penetration 2020, by device, Facebook user engagement of leading publishers 2020, Countries with the most Twitter users 2020, Twitter: number of monetizable daily active international users 2017-2020, Twitter accounts with the most followers worldwide 2020, Twitter: most popular tweets as of February 2020, Most popular influential Twitter users in 2019, Global Twitter mentions of leading brands 2019, by type, Fastest-growing English-language influencers on Instagram 2020, Most popular beauty and fashion influencers on Instagram worldwide 2020, Most popular food influencers on Instagram worldwide 2020, Most popular travel influencers on Instagram worldwide 2020, Most popular wildlife photographers on Instagram worldwide 2020, Social media platforms used by marketers worldwide 2020, Social media ads CTR worldwide Q2 2018 - Q2 2020, Social media ads CPM worldwide Q2 2018 - Q2 2020, Online or social media advertising targeting effectiveness as of January 2019, Engagement share of voice of U.S. brands 2019, by industry, Future use of social media among marketers worldwide by platform 2020, Google user data requests from federal agencies and governments H2 2019, by country, Government requests for content removal from Google H1 2020, Google user data requests by U.S. federal authorities 2010-2019, Facebook: user data requests from federal agencies & governments H1 2020, by country, Facebook user data requests by U.S. federal authorities 2013-2020, Twitter: user data requests from federal agencies and governments H2 2019, Twitter: total number of data removal requests as of H2 2019, Twitter: data removal requests from countries and institutions H2 2019, Mobile and non-mobile users of social networks in China 2011, Youtube usage among social media users in the United Kingdom (UK) 2013, by age, LinkedIn usage among social media users in the United Kingdom (UK) 2013, by age, Snapchat usage among social media users in the United Kingdom (UK) 2013, by age, Canadians who need to check social media daily 2018-2019, MySpace usage among social media users in the United Kingdom (UK) 2013, by age, Facebook usage among social media users in the United Kingdom (UK) 2013, by age, Social network user growth in the United Kingdom (UK) 2012-2017, People who didn't have social media profiles in Denmark 2016, by age group, Social network communication usage in Italy 2014, by gender and age, Social network user growth in the United Kingdom (UK) 2012-2017, by age, Weekly reach of social media in Sweden 2017, by platform, Social media users: penetration rate among internet users Spain 2008-2016, Going online for social reasons among teenagers in Great Britain 2014, by gender, Canada: Facebook usage penetration 2015, by language group, Nutrition and food distribution gaps in Latin America and the Caribbean 2012-2022, Distribution of workers in Bengaluru division in India 2011, by sector, Distribution of antimicrobial plastic use worldwide by segment 2010 & 2014, Cosmetic purchase channels among women aged over 50 in South Korea 2016, Global share of paper consumption by category 2016, Find your information in our database containing over 20,000 reports, Tools and Tutorials explained in our Media Centre.

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